Halsey has just launched her first ever beauty brand, a makeup company called about-face. According to a press release, about-face, “is a multidimensional color beauty brand rooted in innovation, self-expression, and high-performance with customer experience as its highest priority.” The collection is being released with three franchises: Light Lock, Matte, and Shadowstick.
Halsey announced the makeup line on Instagram,, saying “about-face was a baby of my own conception. And it’s special to me cause I’m not just the face of some company, I’m the Creator, the Head Makeup Artist, and I hand selected every detail along the way.”
All about-face products are vegan, clean, and cruelty free and range in price from $17 to $32. The line is currently available to preorder online, with orders shipping on January 25. In early February, about-face will launch its second line, Anti-Valentines Day, a limited edition matte lip range.
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