Travis Scott has been dropped by the perfume company Dior. Dior announced that it has paused indefinitely a “capsule collection” collaboration between Dior men’s artistic director Kim Jones, and Scott’s Cactus Jack label, which was due out next year. The partnership was to be Dior’s first with a musician.
Dior said in a statement, “Out of respect for everyone affected by the tragic events at Astroworld, Dior has decided to postpone indefinitely the launch of products from the Cactus Jack collaboration originally intended to be included in its summer 2022 collection.”
The indefinite Dior postponement is the second significant branding deal Scott has lost in a matter of weeks. Weeks ago, Anheuser-Busch announced it will no longer distribute Scott’s Cacti line of hard seltzers. In addition, Epic Games has removed the “Travis Scott emote” from their massive online game, Fortnite; Parsons School of Design pulled out of their contract with Scott’s ‘Cactus Jack Design Center,’ and Nike postponed Air Max 1 x Cactus Jack collab. Scott has also been dropped from the 2022 Coachella lineup (which he was slated to headline).
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